Treeforestation is a brand identity for an imaginary environmental nonprofit. Focusing on actionable resistance to deforestation and other ecosystem dangers, this nonprofit would be a source of information and community, mainly via website. This prompt dictated how I designed for the brand. The environmental focus made concepting design simple, and the grassroots, actionable aspect invoked a screenprinted, minimal palette. This was inspired by Zine culture, independent media put out by small communities of passionate people, where resources are limited. Negative space, color, and complexity are all used sparingly, in the name of efficient communication. This is balanced with the still important need to draw the eye.

This is a poster with an accompanying essay written on the life and work of designer Jacqueline Casey. The essay focuses on her designs as the Director of Design and Media for the MIT press. Casey focuses on drawing the eye with minimalism, interesting layouts, and elements, highlighted further by her use of the Swiss Grid System. Learning from her, I used an asymmetrical layout and one central element to highlight the subject matter, draw the eye, then direct the eye towards the text. Essay Attached. Working with grids is an important step in analysing layout and planning content. To practice this, I studied some basic magazine designs, and wireframes over them, blocking out the layouts and creating a grid over the layout. Then I made some alternate layouts, labeling images and headlines.

Pequish is a brand identity for a hypothetical food delivery service, specializing in smaller local cuisine. This was one of my first brand identities, but the brand idea was really fun and the elements just came together, so it's still one of my best. Going for a fun, showy identity, the bright palette and script logo work to create a light, bright, almost edible feel.

This is a collection of smaller assignments, posted here just to show fundementals. In order, a Typography Poster with Alternates, a Climbing Poster, and a Forest Initiative Mock Postcard